Writing / design notes
Blog.
Short notes on visual systems, interface decisions, branding, student projects, and what makes design feel intentional instead of decorated.
Process · Medium
How I structure a visual system before opening the file
A practical note on references, constraints, grids, and the first decisions that make the rest of a project easier.
Branding · High
Brand decks are not decoration files
A brand deck should explain how a system behaves. Color, type, image, tone, and usage rules need to feel connected.
Events · Mixed
Designing for a festival identity that has to move
From posters and merchandise to stage visuals, an event identity needs enough rules to stay recognizable and enough range to stay alive.
Publication · Low
What photography adds to a publication layout
A few thoughts on pacing, sequence, cropping, and building texture into a print-led reading experience.