Selected Work · Event Branding · 2023

NES.

TypeEvent Branding
EventNever Ending Story
ClientChitkara Design School
Year2023
Logo Design · Print Media · Illustrations · Merchandise
01 —

A festival about stories
told every way

Never Ending Story (NES) is the annual flagship festival of the Department of Communication Design, Chitkara Design School, Chitkara University. It brings together storytellers, designers, filmmakers, and writers for two days of performances, film screenings, book launches, and national-level design competitions.

The 2023 edition was a complete batch project — every student in the cohort played a role in making the event happen, from logistics and outreach to curation and production. The work presented here is my personal contribution: the complete visual identity of NES 2023, built from scratch.

From the typographic logo to every printed surface an attendee touched, the aim was to build something that felt alive — a brand that carried the same energy whether it was on a tote bag or a six-foot stage banner.

Role
Branding & Visual Design
Deliverables
Logo · Posters · ID Cards · Lanyard · Tote Bags · Sweatshirts · Roll-up Banners
Nature
Batch Collaboration — Individual Design Work
Scale
National-level · Film Festival + Design Competition
NES Lanyard
Lanyard · Print
NES Roll-up Banner
Roll-up Banner · Film Screening
NES Sweatshirt
Merchandise · Sweatshirt
02 —

Visual
approach

◈
Logo & Identity
The NES wordmark is a typographic stack where each character carries its own brand color, reflecting the festival’s diverse voices. It works in full color, monochrome, and reversed at every scale from a 5cm ID card to a stage banner.
⊞
Print Collateral
All physical touchpoints — roll-up banners, ID cards, lanyards, tote bags — follow a shared visual grammar. Custom illustrations added warmth and movement to surfaces that could otherwise feel flat at production scale.
✦
Illustration & Merch
Vector characters — a student on a paper plane, a developer on a cloud, a shopper with a cart — brought the storytelling theme to life across sweatshirts, tote bags, and social creatives. All drawn for print resolution.
NES Tote Bag Wall
Tote Bag · Wall Mockup
NES ID Card
Attendee ID Card · Core Team
NES Tote Bag Worn
Tote Bag · Lifestyle
NES Sweatshirt
Crew Sweatshirt · Front & Back
03 —

My contributions

C.01
Logo Design & Identity System
Conceived and built the NES 2023 typographic identity from scratch. A multi-color wordmark system designed to work across print, digital, and merchandise — maintaining legibility and brand cohesion at every scale, from a 5cm card to a 6-foot stage banner.
C.02
Print & Event Collateral
Designed all physical event collateral — ID card system with role-color variants for Core Team, Volunteers, and Guests; the event lanyard; roll-up banners for the Film Screening and Design Competition sub-events; and large-format venue signage.
C.03
Custom Illustration
Created the vector illustration set used across tote bags, sweatshirts, and social media — characters drawn to hold detail at print scale and carry the festival’s energy: playful, youthful, and distinctly narrative-driven.
C.04
Merchandise Design
Designed the NES 2023 merchandise line — tote bag with full-bleed illustration, crew sweatshirt with front chest patch and large back print, and lanyard graphics. All artwork prepped with correct bleed, color profiles, and print-ready specs.
“Every story deserves a stage — we built the stage.”
— Event Branding Notes · NES 2023
04 —

Final outcome

The event went loud.
Louder than expected.
NES 2023 was the first time the batch took full ownership of a festival at this scale — and it showed. Over two days, more than 10,000 students attended, from Chitkara and beyond. Neither the organizers nor the faculty had anticipated the scale of the turnout.

Industry professionals who attended praised the production quality and the visual cohesion across every surface. It felt like a real event. Because it was.

What started as a batch experiment became a tradition. Every year since, the incoming batch has carried the NES torch — building on the foundation this edition laid down.
10k+
Students attended across 2 days
2
Days · National-level festival
400+
Physical branded touchpoints deployed
Back to work Yash Dahiya · 2025